The Duffel Blog serves a highly specific niche of military members, veterans, and their families. The site’s popularity has skyrocketed, with viewers all over the world coming each day to see the latest and greatest. We have a large and growing fanbase of over 50,000 across various social media channels.
Our readers are mainly English-speaking and fall in the range of ages 18-44 with about 80% being male.
The Duffel Blog has been featured in the The Wall Street Journal, National Public Radio, Military Times, Military.com, Stars & Stripes, USA Today, Business Insider, Columbia Journalism Review, countless military blogs, and various other national and local media outlets.
DuffelBlog.com receives an average of 500,000 visits and more than 1 million pageviews each month. Although we do receive fairly steady traffic, many of our stories are highly shareable and often spread virally throughout social networks.
“Our experience with TDB was excellent. Through the ad portal we were able to set up a payment, select an ad position, gain approval and see our ad posted in short order. We sell Army related mobile phone and table apps, our advertisement ran to our home page then to iTunes connect or Google Play. Google analytics reported 440 clicks to our home site during our 10 day trial, on our sales side we saw revenue increase around 20%. We were delighted to see sales continue to stay high after the advertisement trial ended. Sales in Army Infantry products seem to have gained a permanent boost. That is to say, we have found our target audience here and have made lasting connections.” — Dustin Pack, Polemics Applications LLC
“It went really well. I had a ton of traffic from the ad, and did get some orders. You really helped to boost my brand to guys and retired military, which is something that I have been struggling with. I was contacted by many prior service people about getting their old uniforms turned into bears for their grandkids, and even one non-military person wanting to get their work uniform (he’s a deputy sheriff) made into a bear for his daughter. Thank you so much for your help with this!
As for the numbers, according to Google Analytics we averaged over 250 referrals a day from The Duffel Blog, so it was a definite success!” — Pamela Larson, Teddys From The Troops
“We took out a one week block of advertising on The Duffel Blog, and it paid dividends for us. We are a small business that is just starting out, and the banner ad gave us the visibility we needed to our precise demographic. It was money well spent, and we plan on advertising on The Duffel Blog routinely in the future. I would encourage any one to put up an advertisement for just a week, and see what it will do for you!” — Erik, Blackside Concepts
If you are interested in advertising on The Duffel Blog, we use an automated ad-buying system. You can upload your ad, set the link, and pay all in one place. Once your ad is approved, it will be put into rotation throughout the site.
If you have any questions, please contact Paul.