Patriotism, Jeep Sales Skyrocket After Super Bowl Ad ArmyJ February 6, 2013 News 19 Comments Follow Duffel Blog: AUBURN HILLS, MI — Jeep sales have soared through the roof after Oprah Winfrey declared victory in Afghanistan during an incredibly popular Super Bowl advertisement aired on Sunday. Tearjerking scenes about missed events, sorrowful loved ones, and people in camouflage uniforms reminded the nation that apparently we’re at war somewhere or something. The message couldn’t have been any clearer: Buy a Jeep, and bring the troops home. Oprah Winfrey, one of the richest women on the planet, made a heartwrenching plea for all Americans to buy a Jeep, and the country responded. Jeep and Chrysler dealerships around the United States reported sales up 300 percent in less than two days. Many locations claimed that the inventory was flying off the lots so fast they were unable to keep up, and had to close early. Duffel Blog reporters went on location to many of these dealers to see what the average American was thinking about the situation. Lenny Parker, at the Jeep/Chrysler Emporium in Fresno, CA, was excited about his new purchase of a ’12 Wrangler. “I was just sitting there on Sunday, watching the game with everyone else, when that commercial came on. It was Oprah, talking about all the sacrifices and shit that the military is making for us. I gotta tell you, I was a little choked up. I mean, I’ve always considered myself a patriot. I even thought about joining the military once after high school, but I’ve never really known how to show my support,” Parker told Duffel Blog. “Thanks to Oprah, the message was perfectly clear: If you want to help the troops, get a Jeep. So here I am.” Other consumers were even more direct. Shannon Jackson, driving away in her recently purchased 2010 Liberty, said, “Oprah said buy a Jeep to bring the troops home, so I bought a Jeep.” Army wife Laura Sterling, buying her ’11 Wrangler at Honest Don’s Jeep Center in Colorado Springs, CO, was all smiles when interviewed about her new vehicle. “That commercial just captured my feelings so well. I miss my husband so much. He’s on his third deployment to Afghanistan now, and I want nothing more than to bring him home as soon as possible. Besides, it was freakin Oprah! I mean, I had to move some funds around since we’ve already bought another car, and we have our second baby on the way, but you can’t put a price on supporting the troops.” “I really do have the toughest job in the military,” she added, after taking a bite of a Cinna-bon. At press time, Chrysler has announced that they are changing their new slogan to “Love America? Buy a Jeep. Endorsed by Oprah.” Lewis Moore says: April 16, 2014 at 1:55 AM I wonder what Oprah Winfrey carts her fat ass around in? Alex Dillard Klaus says: April 16, 2014 at 1:55 AM commercial…..too painful to be snide…… Jeffrey Gates says: April 16, 2014 at 1:55 AM and the funny part is that the people this is aimed at, the troops, don’t even get to watch it during the Super Bowl. Hurray AFN! Timothy Willis says: April 16, 2014 at 1:55 AM I had a Cherokee once and couldn’t afford all the repairs, then I bought a Trooper thinking I was supporting the troops. I found out later it was made in Japan. I plan on buying parts for it from American companies but haven’t had to buy any yet. Anonymous says: April 16, 2014 at 1:55 AM I love my Jeeps, bought my last one in 2010, but I read in Reuters News that all USA production of Jeeps is going to China. Hmmm? Sounds like Oprah is just shilling for POTUS again, and my 2010 is the last I’ll buy, except for used prior to 2012 of course. Jeep was a great American Icon, until now. If it isn’t made where it was born, it’s not a Jeep, sorry Oprah. Allen Everett Richards says: April 16, 2014 at 1:55 AM My dad’s ’68 Wagoneer had an exhaust leak under the floor boards that always got me choked up and made my eyes water..Like Scott I want to thank Oprah for her service and Obama for saving Jeep..or maybe it is the other way round… Larry Lambert says: April 16, 2014 at 1:55 AM Not a day goes by that I don’t thank God that he sent me Oprah to help run my life. Without her continual advice, I’d be a frigging wreck… Katie Lowe says: April 16, 2014 at 1:55 AM It was so wonderful to hear Oprah’s concerned voice telling me that I must buy a Jeep to support our Troops and bring them all home. Since her daily advice show has ended, I have been lost and without a purpose in life. Without Oprah, my personal black female Jesus, telling me everyday what to buy, what to think, who to look up to , who to vote for and how much to weigh, I didn’t know how to find my “Ah-Ha Moment” anymore, but now that she has spoken directly to me during the Superbowl, I am whole again! I have already gone out and bought a new Jeep, even though it is more than I can afford on welfare (I prefer to call it Obama paying me back for all my support and voting for him cause Oprah said I had to) and I may have to get a part time job where they will pay me under the table, Oprah has told me that by buying that Jeep, I am supporting our Troops and now I can be happy again knowing I am doing exactly what she wants me to. It will be a struggle to get back into the work force since I have been so busy at home watching Oprah reruns on her new network and the government says I am disabled because I get anxiety being away from my TV and Oreos. And it is so convient that Obama sends money to the mailboxI only wish she would have actually been in the commercial so I would know what I should weigh and what to wear, even if it costs more than I can afford. Teddy Shazam says: April 16, 2014 at 1:55 AM Victory Motorcycles come with a flat $1000 discount beyond anything else you work out with the dealer if you are active duty. Jeep obviously wants to appeal to troops, supporters and patriotic heartstrings. Do they expect to do that at full sticker price, or do they have a firm policy on discounts for troops and veterans? Sergio Gonzalez says: April 16, 2014 at 1:55 AM For a minute, just for a minute….. Ryan C. Clark says: April 16, 2014 at 1:55 AM I don’t know what is real anymore… Guy DeCou says: April 16, 2014 at 1:55 AM Don’t stop with just a jeep..buy an AR as well…and some old worn out cammies…and REALLY show Your support..I mean…What a better way to show our support than by Imitating them? Scott Robinett says: April 16, 2014 at 1:55 AM another reason to buy that Jeep. Oprah, thank you for your service. Jason D Sousley says: April 16, 2014 at 1:55 AM In other news China announced the opening of 200 new Jeep Reeducation camps. Ma St says: April 16, 2014 at 1:55 AM I need to reenlist and deploy so I can afford to support the troops and bring us home with a new 2013 with best-in-class MPG, 5 star safety rating, and touchscreen GPS navigation with access to the Lifetime Movie Network for the long drives. Shoot me in the face. Michael Boyd says: April 16, 2014 at 1:55 AM If you don’t do what Oprah says, the terrorists win. William H. Cooper says: April 16, 2014 at 1:55 AM To show my support for the troops, I bought a ’92 Jeep Wrangle with 180,000 miles rat Honest John’s Used Cars across from the Main Gate at Ft. Knox for $28K, and because he was a veteran, too, allowed me to finance 100% of the price, plus tax, at only 32% interest for 72 months. I know I paid a little more for it, but it was GEN Dempsey’s trade-in, so I knew it had been taken care of. Stephen Bozich says: April 16, 2014 at 1:55 AM Jeeps are Italian garbage now. Just sayin’ Austin Burges says: April 16, 2014 at 1:54 AM That rack was unsat. Oprah needs to go back to Basic Training.