Budweiser Purchases Naming Rights To Arlington National Cemetery
THE PENTAGON — The parent company of the popular Budweiser beer brand announced Monday it had reached a deal with military officials to acquire the naming rights to Arlington National Cemetery, sources confirmed.
Although the dollar amount was not disclosed, a spokesperson for inBev/Anheuser-Busch told reporters that the nation's most hallowed resting grounds would now be known as “Anheuser-Busch National Cemetery at Arlington.”
In a statement, released in French from the company’s headquarters in Belgium, inBev noted that, “Anheuser-Busch and dead soldiers are both quintessentially American icons, and the synergy of mixing them for all eternity was totally obvious.”
In addition to the cemetery’s name change, several smaller deals and promotions were also included. President Kennedy’s “Eternal Flame” would be replaced with the “Budweiser Eternal Keg” because “JFK really liked to party,” as spokesman Jean LaEfite indicated through a translator. (Officials declined to comment on a report t…
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