Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views :

Hasbro Announces New, More Realistic G.I. Joe Action Figures


EL SEGUNDO, Calif. – Toy manufacturers are making headlines again, fresh on the heels of Mattel’s Barbie Doll™ reboot. This time, Hasbro has announced they will revamp their popular G.I. Joe toy line to more accurately represent today’s service members.

“The G.I. Joe is, first of all, a patriotic toy,” said Hasbro spokesperson Julie Duffy. “For years we’ve had concerns that G.I. Joe presented an unrealistic body image for soldiers, who we know don’t have chiseled chests and neat crew cuts. We ‘let the doll evolve,’ now it’s time to ‘let the action figure evolve.’”

The new G.I. Joe will come out of the box with a tasteful neck tattoo and hands in his pockets, and will be joined by new models including “Can’t Pass Tape,” “Height Waiver” and “Supplement-loving Bro Dawg.” The collector’s edition “Legal Hold,” now with Copenhagen Lip ™, will only be available as part of the Smoke Pit Playset.

Hasbro also announced a brand new toy, the G.I. Jody, whose realistic humping action bumps plastics with Barbie while G.I. Joe is on deployment.

Other members on the GI Joe Team Roster include “Sick Bay Commando,” “Male Ranger School Washout,” and “Slide Master,” who comes with his own bionic carpal tunnel brace.

Mattel plans a future crossover with another of their lines, My Little Pony, to create the G.I. Brony universe.  Rumors abound that the line is part of a new animated cartoon, G.I. Brony: Combat is Magic.


Duffel Blog artists Dark Laughter, Lee Ho Fuk and The Wolfman contributed to this story.

Recommended For You:

We're going offline and into your barracks room! But we need your help. Learn more...
This div height required for enabling the sticky sidebar
The military's best doctors are so close to finding a cure for butt hurt.
Enter your email below to be notified as soon as they make a breakthrough, and get regular updates from Duffel Blog — the best military site in the world.
Your email is protected from spam and Chinese hackers, which is more than we can say for people working at the Pentagon.