BEAVERTON, Ore. — Nike has issued a public apology to the military community after creating an advertisement featuring the text “Believe in something. Even if it means sacrificing everything,” over a picture of a football player who is not a military veteran, sources confirmed today.

“We completely forgot that the only sacrifice that means anything is that of our brave men and women in uniform,” Nike CEO Mark Parker wrote in a tweet on Thursday, days after a backlash erupted over an ad campaign that featured Colin Kaepernick.

“I failed to remember that until I saw a meme where conservatives appropriated the image of fallen warrior Pat Tillman’s face in our ad instead of Kaepernick’s. It highlighted how mutually exclusive their two sacrifices are and emphasized the military monopoly on sacrifice.”