WASHINGTON — The entire military was granted an emergency shaving profile days after Gillette released a new ad campaign inspired by the #MeToo movement, sources confirmed today.
The two-minute ad critiqued “toxic masculinity” and “the boys will be boys” attitude, which ignited a social media firestorm.
Millions of service members reported for duty with a distinctive five o’clock shadow, while fresh faced personnel were asked which brand of razor they used.
Pentagon spokesman Charles Summers responded to the change after reports of unshaven service members worldwide began to surface and reporters questioned if the move had signaled a boycott of Gillette.
“Toxic masculinity is a subject we take seriously,” said Summers while scratching his stubbled chin. “Granted, we are an organization with the sole purpose of killing people, but Gillette says we can do better. So, I guess we should stop shooting bad guys or something.”
Gillette representatives rushed to the Pentagon for an emergency meeting with senior leaders on how to stem the tide of toxic masculinity. After a detailed review of the commercial, Gillette suggested the following changes:
- All forms of combatives, mixed martial arts and cardio kickboxing are forbidden by Defense Department personnel.
- Service members can no longer watch outdated 1950s cartoons, sitcoms or rap music videos.
- Barbecues are to be removed from all military facilities.
- Service members will no longer be able to approach anybody in a public setting and ask them on a date. They are required to meet their significant others on dating sites or craigslist.
- Mandatory training on how to avoid being catfished by a foreign agent or federal inmate.
After the meeting, the Pentagon issued a press release thanking Gillette for taking the time to educate its leaders on an important social issue.
At press time, the Dollar Shave Club was granted exclusive rights to supply AAFES PX’s worldwide.