TORONTO — Notorious cheater dating site Ashley Madison has joined the long list of companies looking to make a smash with Super Bowl advertising hype, announcing today that they have signed Army Lt. Col. Jeffrey Sinclair as a spokesman who will appear in several military-themed commercials to air during the big game.
Sinclair, former deputy commander of the 82nd Airborne Division, retired from the Army in 2014.
“The military has been, collectively, our best customer," said CEO Noel Biderman. "Even after the leak of their work email addresses last year, they kept coming. So we wanted to thank them and take this opportunity to show them we care.”
"Not only do men, women and miscellaneous in uniform, as well as veterans, make up a third of our 37 million members, their spouses at home also account for a large percentage of our site’s users.”
Biderman says the commercials will be similar to Bud Light’s “Up for Whatever” campaign. Sinclair will visit various bars and Officers' Clubs, asking customers if they are "DTF?"
In the final commercial, those that have agreed will appear in an anonymous hotel room equipped with champagne, live music and most importantly, three gorgeous, semi-naked females who may or may not be members, given their good looks. Following this rendezvous, Sinclair winks suggestively at the camera as he climbs into bed with his wife.
“Throughout the last seven years we have built a strong relationship with Jeffrey as one of our gold members as well as many of his subordinates," said Biderman. "We look forward to continuing to service our nation's security.”
Military members will be offered a free month of a premium membership with code “Sinclair” following the Super Bowl.