Brewers To Help Veterans With $100 Million In Beer Commercials
GLENDALE, Ariz. — Brewers across the country will be pulling out all the stops to “give back” to veterans this weekend, according to NFL sources.
Budweiser has announced 6 different, 30-second ads for broadcast during the Super Bowl, each featuring a different veteran receiving public adulation while looking suitably humble.
“This year, we’ve even found a veteran of a combat arms unit,” a source at InBev (Budweiser’s parent company) told Duffel Blog. "We can't have a repeat of last year's debacle."
Samuel Adams, made by craft brewer Boston Brewing Company, has created what it hopes will be the iconic moment of the day, with a commercial showing a veteran sitting alone in a room, staring at a gun on a table. As the camera switches back and forth between the gun and the tears welling in the veteran’s eyes, there’s a knock at the door. A neighbor hands the vet a Sam Adams Boston Lager, and the two wind up laughing on the front steps. The neighbor can be seen mouthing the words, “Thank you f…
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