SANTA CLARITA, Calif. — Chris Peterson, CEO of LA Fitness Holdings LLC, publicly apologized for his company’s ill-timed marketing campaign to “draft Americans back into the gym” that resulted in nationwide panic and confusion.

“I push my staff to create new, exciting engagement strategies to help people become their best, most swole selves,” Rondeau said.

“One of our more entrepreneurial trainers took that call to arms a bit too far. Oops.”