FORT BRAGG, N.C. — Although the Army’s birthday has just passed, Army Spc. Brent Moon has been notified his service is being terminated with an other-than-honorable discharge for failing to earn his cake.

Though many soldiers and civilians had assumed that the Army’s #EarnYourCake social media campaign was encouragement for soldiers to remain fit despite celebratory eating, Sgt. Maj. of the Army Daniel Dailey made it clear that the campaign was not optional.

“Even though I’m the 'cool sergeant major,' I’m still the living, breathing, personification of Army rules,” said Dailey while eating leftover chocolate cake with yellow icing. “I gave everyone, including Moon, a direct and lawful order via Twitter to earn their cake."