Native newsletter placement
Starting at $750 Per placementPartner with Duffel Blog
Reach 17,000 military readers who actually buy.
Duffel Blog reaches active-duty service members, veterans, and defense professionals — an audience that's skeptical of ads, loyal to what works, and quick to ignore what doesn't.
Start the conversationTell us what you're trying to do — we'll let you know if Duffel Blog makes sense.
A practical first campaign
Start small. Scale if it works.
Most partners start with two to three placements to test performance.
Dedicated email
Starting at $2,000 Per sendCustom campaigns quoted upon request. Multi-placement packages available.
Audience profile
53%Military veteran / retired
12%Active duty / reserve
56%Age 35–64
60%$100K+ household income
73%Avg. email open rate
Platform reach
17K+Email subscribers
385K+Social followers
5–10KAvg. views per article
Why it works
Attention, not impressions.
- Our audience is deeply skeptical of traditional marketing
- They engage with content that feels native
- They share, comment, and actually pay attention
- When something resonates, it spreads fast inside the military community
You're not buying impressions. You're earning attention.
Sponsorship options
Native Newsletter Placement
Your brand placed at the top of a Duffel Blog newsletter read by ~17,000 military subscribers.
- Written in Duffel Blog voice so it doesn't get ignored
- Delivered to a highly engaged audience with strong open rates
- Ideal for testing performance before scaling
Starting at $750 per placement
Start the conversation →Dedicated Email
A full Duffel Blog email focused entirely on your brand.
- Custom-written to match our tone and audience expectations
- Reaches our full subscriber base directly
- Best for launches, campaigns, or major announcements
Starting at $2,000 per send
Start the conversation →Duffel Blog works best for:
- Veteran-owned brands
- Apparel & e-commerce targeting military buyers
- Defense / national security companies
- Career, education, or transition platforms
This is not for:
- Brands looking for mass, low-quality impressions
- Programmatic or banner ad campaigns
- Anything that can't survive being made fun of
Trusted by respected brands in publishing, policy, and defense
“…the best military satire since Joseph Heller wrote Catch-22.”
CBS News
“A must-read for national security nerds.”
The Daily Beast
“Reminds me of The Onion in its early days.”
Scott Dikkers Co-founder of The Onion
What happens when brands show up here
When something lands with our audience, it doesn't just get clicks — it gets discussed, shared, and passed around in unit group chats.
We don't run programmatic ads.
Just brands that fit — and an audience that can tell the difference.
We don't blast generic placements.
And we don't take money from anyone trying to sound like a think tank.
Inquiry
Let's see if this makes sense
Tell us what you're trying to do. If Duffel Blog is a fit, we'll show you what it could look like. If not, we'll tell you that too.
