This week in American power projection: the map was wrong, the dorms were fine, and the travel card was for official purposes.
Story Roundup
Pentagon casualties, metric improvement, and Fat Leonard’s least dignified phase.
Situation Report
Partner with Duffel Blog
Reach 17,000 military readers who actually buy.
Duffel Blog reaches active-duty service members, veterans, and defense professionals — an audience that's skeptical of ads, loyal to what works, and quick to ignore what doesn't.
Start the conversationTell us what you're trying to do — we'll let you know if Duffel Blog makes sense.
A practical first campaign
Start small. Scale if it works.
Most partners start with two to three placements to test performance.
Native newsletter placement
Starting at $750 Per placementDedicated email
Starting at $2,000 Per sendCustom campaigns quoted upon request. Multi-placement packages available.
Audience profile
53%Military veteran / retired
12%Active duty / reserve
56%Age 35–64
60%$100K+ household income
73%Avg. email open rate
Platform reach
17K+Email subscribers
385K+Social followers
5–10KAvg. views per article
Why it works
Attention, not impressions.
- Our audience is deeply skeptical of traditional marketing
- They engage with content that feels native
- They share, comment, and actually pay attention
- When something resonates, it spreads fast inside the military community
You're not buying impressions. You're earning attention.
Sponsorship options
Native Newsletter Placement
Your brand placed at the top of a Duffel Blog newsletter read by ~17,000 military subscribers.
- Written in Duffel Blog voice so it doesn't get ignored
- Delivered to a highly engaged audience with strong open rates
- Ideal for testing performance before scaling
Starting at $750 per placement
Start the conversation →Dedicated Email
A full Duffel Blog email focused entirely on your brand.
- Custom-written to match our tone and audience expectations
- Reaches our full subscriber base directly
- Best for launches, campaigns, or major announcements
Starting at $2,000 per send
Start the conversation →Duffel Blog works best for:
- Veteran-owned brands
- Apparel & e-commerce targeting military buyers
- Defense / national security companies
- Career, education, or transition platforms
This is not for:
- Brands looking for mass, low-quality impressions
- Programmatic or banner ad campaigns
- Anything that can't survive being made fun of
Trusted by respected brands in publishing, policy, and defense
“…the best military satire since Joseph Heller wrote Catch-22.”
CBS News
“A must-read for national security nerds.”
The Daily Beast
“Reminds me of The Onion in its early days.”
Scott Dikkers Co-founder of The Onion
What happens when brands show up here
When something lands with our audience, it doesn't just get clicks — it gets discussed, shared, and passed around in unit group chats.
We don't run programmatic ads.
Just brands that fit — and an audience that can tell the difference.
We don't blast generic placements.
And we don't take money from anyone trying to sound like a think tank.
Inquiry
Let's see if this makes sense
Tell us what you're trying to do. If Duffel Blog is a fit, we'll show you what it could look like. If not, we'll tell you that too.
