HONOLULU, Hawaii — Local World War II veteran Johnny Thompson is unhappy with the nature of the this past weekend’s sale at his local Mitsubishi dealership in honor of Memorial Day.
“I get this sinking feeling when it comes to commercialism that takes advantage of a day to honor our fallen brothers in arms,” Thompson told reporters. “It’s like they are trying to torpedo their American competition.”
“Honestly, this whole event snuck up on me,” he added.
The “Zero down, zero interest for 24 months, and no payments for six months” promotion was a surprise event for local consumers, despite the fact that the dealership is known for its tagline of “Deals! Deals! Deals!” According to Ken Yamamoto, General Sales Manager at Tora Tora Mitsubishi, the offer began at 7:53 AM on Sunday but only lasted for a little under two hours. The company’s sister dealerships in the Philippines, Guam, and Wake Island offered a similar promotion starting ten hours later.
“Our competition there never saw it coming, despite the fact that our sales blitz was all over AFN,” Yamamoto added.
Thompson believes that the problem may just be cultural differences. “Why can’t Mitsubishi just leave and make room for decent manufacturers like Mercedes and BMW?” he asked.