NEW YORK, N.Y. — Less than two weeks after announcing that season four of the hit television drama Homeland would be premiering this fall, the show's producers threw a glitzy party at its New York headquarters to celebrate the success of its "Bowe Bergdahl" guerilla marketing campaign, sources confirmed Tuesday.

Bergdahl, a Showtime-hired actor, "deserted" his Army unit in 2009 and was taken captive by "terrorists" in Afghanistan until his recent release in exchange for five Guantanamo Bay detainees. The story of Bergdahl mirrors the show's own plot, in which Marine prisoner of war Nicholas Brody returns home as a suspected jihadi.

Continuous coverage of Bergdahl in the news has caused interest in Homeland to skyrocket.