Since 2012
Reach America's Most Engaged Military Audience
Active-duty service members. Veterans. Pentagon insiders. Defense professionals.
Duffel Blog is the most-read military satire publication in the country. Our audience is loyal, high-income, and deeply embedded in the defense and national security ecosystem.
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Founded in 2012, Duffel Blog is the only dedicated military satire publication in the United States. Our readership spans active-duty service members, veterans, Pentagon insiders, defense industry professionals, and military families. We've been featured in CBS News, The Daily Beast, The Wall Street Journal, and The Washington Post. Every piece of content is created by veterans who understand the audience firsthand.
Independent. Veteran-run. Reader-funded.
Audience Profile
53%
Military veteran /
retired
12%
Active duty /
reserve
56%
Age 35–64
60%
$100K+ household
income
73%
Avg. email
open rate
Platform Reach
16K+
Email subscribers
385K+
Social followers
5–10K
Avg. views per article
Highly engaged, high-trust audience with industry-leading open and click-through rates.
Trusted by respected brands in publishing, policy, and defense
Most campaigns are booked 2–4 weeks in advance.
Sponsorship Options
Native Newsletter Placement
Top-of-newsletter placement written in Duffel Blog's voice, fully integrated with editorial content.
- ✓ Top-of-newsletter positioning
- ✓ Written in Duffel Blog voice
- ✓ 73% average open rate
Dedicated Email
Your brand featured exclusively in a dedicated send to our full subscriber list.
- ✓ Exclusive brand feature
- ✓ Full subscriber list reach
- ✓ Custom copy & imagery
Custom Campaigns
Tailored executions built around your goals — from social to sponsored satire.
- ✓ Social media integrations
- ✓ Sponsored satire content
- ✓ Multi-platform execution
What They Say About Us
"…the best military satire since Joseph Heller wrote Catch-22."
— CBS News
"A must-read for national security nerds."
— The Daily Beast
"Reminds me of The Onion in its early days."
— Scott Dikkers, co-founder of The Onion
Why Brands Choose Duffel Blog
Who sponsors Duffel Blog?
Pricing
Flexible packages available. We work with brands of all sizes.
Native Newsletter Placement
Starting at
$750
Per placement
Dedicated Email
Starting at
$2,000
Per send
Custom campaigns quoted upon request.
Limited inventory available.
Multi-placement packages and quarterly partnerships available.
We don't run programmatic ads or low-quality display inventory. Every campaign is curated and integrated into our editorial voice.
Booking calendar fills quickly. Reserve placement early.
We work best with brands that:
