WASHINGTON — The Pentagon has awarded a $3.3 billion contract to German fashion designer Hugo Boss AG for a new Joint Service Uniform to be worn across all military service branches, Duffel Blog has learned.
Featuring a high button collar, knee-high spit-shine-able leather dress boots, and a rounded service-type garrison cap with plastic visor, the JSU concept evokes the crisp lines and sharp appearance of the uniforms Hugo Boss created for the German military from the early 1930's through the mid-1940's.
"Standardizing service uniforms across all branches with the JSU will save a huge amount of money, and by eliminating the hodge-podge appearance of mismatched uniforms, we present an image of a much more professional military culture," said Gen. Martin Dempsey, chairman of the Joint Chiefs of Staff.
Many senior military leaders agree.
