QUANTICO, Va. — The U.S. Marine Corps has officially unveiled its new recruiting slogan to replace its classic "The Few, The Proud" with one primed to inspire a modern generation: "No Balls."
"The old slogan did a decent job of distinguishing us from the other branches," said Lt. Col. John Caldwell, a spokesman for Marine Corps Recruiting Command. "But we needed new products to frame who we are and what we do in the 21st Century."