“I told you to do the trust fall. NOW DO THE TRUST FALL!”
FORT KNOX, Ky. — In an effort to combat lagging recruiting the U.S. Army Recruiting Command (USAREC) is bringing back a slogan that is a proven winner, albeit with a 21st-century modification.
Wildly popular in the 1980s, “Be All You Can Be” produced an enlistment bonanza. But the old slogan did cause disciplinary problems with some new soldiers. Having been given the promise of unlimited potential growth some privates actually believed they had permission to blossom and make independent decisions outside of the then-existing leadership matrix.
