ARLINGTON, Va. — In a move designed to “roast the libs” and capitalize on an increasingly politicized coffee market, former service members Clint Lorance and Eddie Gallagher are going into business together. Their new brand is called Alleged War Crimes Coffee and, according to the company’s website, it’s for those who want to start the morning ready to murder the day.
The move comes on the heels of several veteran-run coffee companies seeking to distance themselves from the kind of far-right activists who stormed the Capitol on January 6 as well as racists, extremists, and general asshats.
The void has created a new market for vetrepreneurs seeking to capture this extremist market known for buying immense amounts of coffee to store in their doomsday bunkers and to drink with their airsoft buddies.
“What coffee needed was a take no prisoners brand,” said Gallagher. “Or well, maybe a brand that would take prisoners and then perform unnecessary caffeine scenarios on them until they are dead.”
