VICENZA, Italy — It was a simple concept. Invite the hit CBS reality show “Undercover Boss” to film a special Army-edition episode featuring 30 days of a field-grade officer going incognito as a junior first-term soldier.

But the episode — which will air next year during Season 9 of the series — went horribly wrong, a CBS spokesman confirmed today.

According to sources, the episode centers on Maj. Brandon Greenglass, with the U.S. Army Public Affairs Center, who assumes the persona of “Spc. Mark Fishman,” a new soldier with the Italy-based 173rd Airborne Brigade. As soon as “Fishman” arrives at his unit, several corporals immediately begin screaming at him to get off the grass. And within a matter of minutes, a staff sergeant has Fishman in the front leaning rest outside the company headquarters building, where he stays for the rest of the morning.

Later in the afternoon, Fishman is ordered to do lunges around the battalion footprint, while mimicking gills with his hands on his cheeks and chanting “Splish splish, I’m a fish,” as two team leaders follow him, pouring water from canteens onto his head, yelling, “Swim, fish! Swim!"