NORFOLK, Va. — Senior Coast Guard leaders have approved a new advertising campaign designed to increase enlistment numbers, keep up retention rates and encourage other service members to lateral over to the Homeland Security’s premier maritime service, sources confirmed today.

The campaign, called the “We Don’t Have A PT Test” drive, is intended to show that, while all other military branches have strenuous and physically demanding fitness challenges, the Coast Guard just doesn’t have one, officials said.

Airing nationally starting in October 2018, the campaign will include pictures of Coast Guard men and women just sitting around a TV laughing while all other services sweat out their PT tests. Despite the Coast Guard trying at one point to initiate an actual PT test back in 2015, eventually they pulled the idea after realizing it was a motivational factor for people to join their service.