FORT KNOX, Ky. — Facing a downward trend in recruiting numbers, the U.S. armed forces have partnered with Amazon to create the new "1-Click Enlistment" program, allowing high school students to enlist in any of the military branches with just a single click online. This innovative approach was formed after research from U.S. Army Recruiting Command (USAREC) revealed that current recruiting methods don't appeal to the Gen-Z audience they hope to enlist.
"We advertise our past history of winning wars, preach about duty, honor, and country, and promise a steady pay check and a respectable job. It turns out that kids these days just don't give a shit about that any more," according to USAREC Commander Maj. Gen. Frank M. Muth. "We knew we needed an approach that appeals more to their impulsivity and the excessive amount of time they spend online."
Recruiting officials decided to turn to the private sector to solve their issues, and were immediately drawn to the large sums of money Amazon pulls in each year from impulse buys made through its "1-Click Ordering" program. Muth reached out to Amazon, offering a lucrative contract for providing a similar service to the military.
